Digital Product Passport (DDP)

Digital Product Passport

The Digital Product Passport (DPP) offers consumers access to detailed information about each garment, from its production to its recycling. This tool facilitates transparency, traceability, and sustainability, aligning with the goals of the European Green Deal and promoting a more circular fashion.

Relevance and Regulation

ESPR

Transition to sustainable products as part of the European Green Deal (2022).

2027

New EU regulations will make ecodesign requirements, including Digital Product Passports (DPPs), mandatory.

100% Circularity

The textile industry is undergoing a transformation. Circularity is no longer just a goal, but a requirement to align with new European standards.

Impact of DPP on Retail

Comply with DPP regulations and strengthen the future of your brand

Get ahead of the future by taking control of the creation, management, and implementation of Digital Product Passports (DPPs) throughout your supply chain. You'll not only comply with regulations, but you'll also position your brand as a pioneer in transparency and sustainability.

Total transparency: beyond traditional labels

Take your brand message to the next level with the DPP, clearly and accessibly demonstrating your commitment to sustainability. Offer your customers detailed information about materials, manufacturing processes, and the environmental impact of their purchases, all at their fingertips.

Combines RFID and DPP for complete and efficient traceability

Leverage the power of RFID technology in conjunction with the Digital Product Passport (DPP) to achieve precise traceability of each item. The DPP, powered by RFID, allows products to be tracked from source to recycling, providing consumers with detailed information and building trust throughout the entire process.

Pre Roll-Out

DPP enhances your brand marketing by connecting directly with consumers. It allows you to tell your brand's unique story, highlighting its values and sustainability, while creating a stronger, more emotional relationship with your audience. By personalizing the customer experience and integrating interactive content, you strengthen loyalty, foster an engaged community, and position yourself authentically in a competitive market.